![]() “You don’t know how much, but you know that will command a premium.” “Color completely matters,” says Bryon Madsen, the chief strategy officer of auction house RM Sotheby’s. But along with rarity, pedigree and condition, certain eccentric or specially requested colors on a collectible car can deliver a pleasant bump in value. You know you’ll find a buyer for a car in a standard color. ‘Safe’ means a sure bet, something with a relatively steady track record when it comes to value and mass appeal. “‘Traditional’ car colors may be more ‘safe’ when it comes to buying and selling, but we see more opportunity for drastic upticks in value when an already great collector car is available in its factory-delivered, rare and visually appealing color scheme.” “Unique and rare colors most certainly can contribute to higher values at auction and in the general marketplace,” says David Gooding, the founder and president of Gooding & Co. Gooding’s headlining car was the world’s only example delivered new in Azzurro Metallizzato, or metallic blue. Here’s Bloomberg about what this sale says about classic car colors:īut it was a further element that made the Ferrari most alluring: its color. Scoff at classic car values all you want, but you sort of get why this one was a big deal. And the only example of that car ever sold new in that shade. auction actually had something rather interesting going on with it: it’s blue. But at this year’s Amelia Island Concours d’Elegance, the 1962 Ferrari 250 GT SWB California Spider that sold for a record $18 million at a Gooding & Co. Every year, I feel like some new 1960s Ferrari sells at auction for a record-breaking amount of money. (It shouldn’t surprise you that the team that salutes this sort of behavior would think so.) But many cars are worth what people are willing to pay for them.Ĭollector car values have skyrocketed in recent years as more and more people treat them as investment pieces, the same as fine art or exotic wine. I’ve never been huge on the idea of cars as an “investment.” Ninety-nine percent of the time, that simply won’t be the case, and I think cars are ultimately tools that are meant to be driven. Color Matters If You Want To See Green Photo: Gooding & Co., as you might have guessed Here’s hoping that isn’t the case I could use a quiet day for a change.īut that doesn’t mean there is no news, and so today we’re talking classic car values, Italy’s fight for biofuels, women buying EVs and why Genesis needed to up Hyundai’s dealer game. ![]() This March 22 in the Year of our Lord 2023 is proving to be what we in the business call a “Slow News Day.” Of course, now that I’ve articulated this, within an hour Elon Musk will probably have disappeared inside a time machine of his own creation only to find himself jumping from person to person in the 20th century, righting wrongs and helping people, and also completely tanking Tesla’s stock price.
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